Mission
We are here to create a legacy – a mission which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
Quality: To inspire quality and durability in our products
Trust: To build confidence and trust
Uniqueness: To create and lead business practices which make a difference
Vision
Our vision serves as the framework that guides every aspect of our business by describing what we need to accomplish in order to achieve sustainable, quality growth
People: Be a great place to work where people are inspired to create the ideas of tomorrow
Portfolio: Bring to Pakistan a portfolio of quality Soap that anticipate and fulfill people's needs and requirements
Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value
Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities
Profit: Maximize long-term return to stakeholders while being mindful of our overall responsibilities
Productivity: Be a highly effective, lean and fast-moving organization